Why Use WordPress for Small Business Websites

If you have a small business, your first contact with anyone new will likely be on your website. That’s why it not only has to look great but also works well– if it doesn’t, those visitors will bounce before you know what happened. In fact, according to a study by Taylor & Francis, you only have 50 milliseconds to make an impression. 50 milliseconds. Let that sink in. Why use WordPress (CMS)

In this article, you will learn why so many small businesses prefer to use WordPress as their content management system (CMS) and the basic security policies you should take aboard your overall website management routine.

Why use WordPress (CMS) Is WordPress Good For Small Businesses?

Keep reading for ten more reasons small business owners love WordPress:

WordPress is Easy to Use

One of the best things about WordPress is that you can create a professional-looking website with zero coding or design experience. The intuitive interface makes adding pages, posts, images, and other features easy and with little effort.

WordPress is Open Source

WordPress is open source, which means that anyone can download it and modify it in any way they like. It also means that countless developers are constantly inspecting it, modifying it, and enhancing it—creating a better product for everyone.

WordPress is Browser-Based

That means that you don’t have to download anything or have any special software to access your website – you can log in from any computer, anywhere. Why use WordPress (CMS)

WordPress is a Self-Sufficient System

You can create a new page, add images, format text, create galleries, and more right within WordPress, without any 3rd party software.

WordPress is SEO-Friendly

WordPress makes SEO easy, right out of the box. Built-in features like permalinks, title tags and headlines, alt tags for images, and quick site speed are all loved by search engines. Best of all? WordPress makes content creation easy—nothing is better for SEO than publishing lots of high-quality, useful information.

You’re Your Own Administrator

With WordPress, you have control of every aspect of your site on your own. Of course, you can hire someone to manage your site for you – but the simple backend administrator interface is intuitive and easy-to-use without any help.

There is a Wide Variety of Themes

If you want to stand out from the crowd, you can’t have the same cookie-cutter website as everyone else. And when it comes to WordPress, you won’t. The look and feel of your website can be totally customized, creating a unique experience for all of your visitors. The WordPress.org theme directory offers thousands of free themes, and if you don’t find any you like there, countless third-party options are out there as well. With easy drag-and-drop functionality, lots of amazing themes, and pre-built pages and content to help get you started, it couldn’t be simpler. No matter what you go with, you can rest assured that it will be beautifully designed and will integrate well with your website.

Easy Blog Creation

Many small business owners start a website with the intention of creating a blog—and WordPress couldn’t make it easier. In fact, it’s sort of what they’re known for. Originally started as a blogging platform, WordPress still has built-in blogging capabilities. Setting up RSS subscriptions, commenting capabilities, and auto-posting to other sites is simple, and adding content is a breeze.

Further reading: How to Blog for Small Businesses

Hundreds of Plugin Options

While themes can change the look of your site, plugins can change the functionality—and they’re just as easy to use. Plugins can quickly change the look and feel of your site by adding features such as a scheduling tool, online chat, video gallery, or shopping cart. If you can think of a functionality you want, guaranteed, there is a plugin that does it. Having a WP backup plugin can save you hours and plenty of grief for people who aren’t great about remembering to back up their websites. Why use WordPress (CMS)

It’s Reasonably Priced

Did we mention that WordPress is totally free? You can download it for free, install it for free, and update it for free. The only thing you need to pay for is your domain name and hosting service!

So by now you should be convinced, or at least full to the brim with reasons, why WordPress is a good choice for hosting your small business website. Why use WordPress (CMS)